The RHAF's community engagement strategy leverages partnerships with local clinics, community-based organizations, and trusted community leaders to ensure targeted outreach to underserved and uninsured populations in Harris County. The engagement approach is data-driven, focusing on zip codes with the highest Social Vulnerability Index (SVI) and uninsured rates, ensuring resources are directed to areas of greatest need. These strategies aim to increase awareness, promote service utilization, and ultimately improve reproductive health outcomes across Harris County:
- Outreach and education campaigns will be hosted through community events, canvassing efforts, and mobile health units to provide direct education, distribute reproductive health materials, and connect residents to available services. These efforts leverage existing networks in schools, housing centers, and healthcare facilities.
- Community-centered, culturally appropriate communication will be provided through various channels, ensuring that the messages resonate with the diverse populations served, including Black, Hispanic, refugee, LGBTQ+, and other marginalized groups.
- Social media campaigns, billboard advertising, and radio commercials will play a crucial role in raising awareness about reproductive healthcare services and driving community members to access these services. These campaigns are strategically placed to target high-SVI areas and populations most in need.
- Using localized data, the program and its partners prioritize high-SVI zip codes for reproductive health service promotion, expanding access to family planning methods, STI screenings, and preventive healthcare through mobile clinics and new healthcare partnerships